ABOUT STANCE CXLTURE

STANCE CXLTURE COMES FROM THE SAME PLACE AS THE DRIFT SIDE OF THE BRAND, A GROUP OF PEOPLE WHO ARE INTO MODIFIED CARS AND ENJOY BEING PART OF THE SCENE AROUND THEM. 

WHILST DRIFT CXLTURE IS HEAVILY FOCUSED ON TRACK BUILDS, SEAT TIME AND DRIFTING, THE STANCE SIDE IS MORE ABOUT THE INSPIRATION BEHIND THOSE CARS, CLEAN BUILDS, SHOW CARS AND THE DETAILS THAT SHAPE HOW A CAR COMES TOGETHER.A LOT OF THE IDEAS, STYLING AND DIRECTION BEHIND OUR DRIFT CARS ACTUALLY COME FROM THIS SIDE OF THE SCENE. THE WAY A CAR LOOKS, THE WAY IT’S PUT TOGETHER AND THE ATTENTION TO DETAIL ALL PLAY A PART IN HOW WE APPROACH OUR DRIFT BUILDS AS WELL.

THE CARS

THE TYPE OF BUILDS WE HAVE ON BRAND VARY.

SOME ARE SIMPLE AND CLEAN, WITH SUBTLE CHANGES THAT IMPROVE THE OVERALL LOOK OF THE CAR. OTHERS ARE MORE MODIFIED AND STAND OUT MORE, BUT STILL FEEL WELL THOUGHT OUT AND PUT TOGETHER PROPERLY.A BIG PART OF IT IS HOW THE CAR IS FINISHED.

PAINT, WHEELS, BODYWORK, INTERIOR DETAILS AND SMALL PERSONAL TOUCHES ALL PLAY A ROLE IN HOW A BUILD COMES TOGETHER. IT’S OFTEN THESE DETAILS THAT SEPARATE A STANDARD MODIFIED CAR FROM SOMETHING THAT REALLY STANDS OUT.

A LOT OF THE TIME, WHAT LOOKS SIMPLE ON THE OUTSIDE HAS TAKEN A LOT OF TIME AND DECISION MAKING BEHIND THE SCENES.

THE SHOW SIDE OF THE SCENE

WE ENJOY THE SHOW SIDE OF MODIFIED CARS JUST AS MUCH AS WE ENJOY DRIFTING.CAR SHOWS ARE WHERE YOU GET TO SEE EVERYTHING IN ONE PLACE, DIFFERENT STYLES, DIFFERENT APPROACHES AND COMPLETELY DIFFERENT WAYS OF BUILDING THE SAME TYPE OF CAR. 

SOME BUILDS ARE SUBTLE AND OEM+ INSPIRED, OTHERS ARE MORE AGGRESSIVE AND HEAVILY MODIFIED. THAT VARIETY IS WHAT MAKES IT INTERESTING.THERE ISN’T ONE CORRECT WAY TO BUILD A CAR, AND THAT’S SOMETHING WE’VE ALWAYS LIKED ABOUT IT.

WHAT WE WANT STANCE CXLTURE TO BE

LONGER TERM, WE WANT THE STANCE SIDE OF THE CXLT TO GROW ALONGSIDE THE DRIFT SIDE, NOT SEPARATE FROM IT.

DRIFT CXLTURE WILL ALWAYS BE THE MAIN FOCUS IN TERMS OF DRIVING, EVENTS AND TRACK BUILDS, BUT STANCE CXLTURE IS WHERE A LOT OF THE INSPIRATION FOR THOSE CARS COMES FROM. WE WANT TO FEATURE MORE BUILDS, ATTEND MORE SHOWS AND CREATE MORE CONTENT AROUND THE WIDER MODIFIED CAR SCENE THAT INFLUENCES WHAT WE DO. 

THE CXLT ALREADY HAS STICKERS, DECALS AND MERCH AVAILABLE, AND WE’D LIKE TO CONTINUE EXPANDING THAT INTO PRODUCTS THAT FIT NATURALLY WITHIN BOTH SIDES OF THE BRAND.

AT ITS CORE, IT’S ALL CONNECTED. BOTH FEED INTO EACH OTHER.

THAT’S WHAT OUR CAR CXLTURE IS ABOUT.