DRIFT CXLTURE AND THE TEAM.

TEAM DRIFTCXLTURE STARTED AS A GROUP OF FRIENDS WHO ALL SHARED THE SAME INTEREST IN DRIFTING AND MODIFIED CARS.

WE’VE ALWAYS ENJOYED THE DRIFT SCENE AND GOING TO EVENTS, BUT OVER TIME WE DECIDED WE WANTED TO GET MORE INVOLVED OURSELVES RATHER THAN JUST WATCHING FROM THE SIDELINES. THE AIM IS TO BUILD THE CARS PROPERLY, GET AS MUCH SEAT TIME AS WE CAN AND EVENTUALLY START TAKING PART IN SOME OF THE EVENTS WE ALREADY ATTEND. 

WE’RE NOT TRYING TO BE THE BIGGEST OR MOST SERIOUS DRIFT TEAM OUT THERE. FOR US, IT’S MAINLY ABOUT ENJOYING THE CARS, HAVING A LAUGH AND BEING PART OF A COMMUNITY THAT WE ALREADY SPEND A LOT OF OUR TIME AROUND.

THE TEAM

THERE ARE CURRENTLY FIVE OF US, ALL WITH SLIGHTLY DIFFERENT BUILDS UNDERWAY.

KIERAN – BMW E39 530D

JAMES – LEXUS IS200 (WIDEBODY)

CHARLIE – LEXUS IS200

BROOKLYN – LEXUS IS200 (WIDEBODY, SUPERCHARGED)

ANNA – BMW E46 328I

THE GOAL IS TO HAVE ALL OF THE CARS FINISHED AND READY TO USE FOR THE START OF NEXT SEASON, ALTHOUGH ANYONE WHO BUILDS CARS WILL KNOW THAT “FINISHED” IS PROBABLY A FAIRLY LOOSE TERM.

GETTING MORE INVOLVED

THROUGHOUT THIS YEAR WE’VE BEEN ATTENDING EVENTS INCLUDING DRIFT MATSURI, DORIFEST AND DRIFT LEAGUE AS SPECTATORS.

GOING TO THESE EVENTS HAS BEEN A BIG PART OF WHY WE WANT TO PUSH THE TEAM FURTHER. WE ENJOY THE ATMOSPHERE AROUND DRIFTING JUST AS MUCH AS THE DRIVING ITSELF. WALKING AROUND THE PADDOCKS, SEEING WHAT OTHER PEOPLE ARE BUILDING AND SPEAKING TO PEOPLE INVOLVED IN THE SCENE IS A MASSIVE PART OF IT.

THE NEXT STEP FOR US IS GETTING MORE SEAT TIME AND STARTING TO ATTEND EVENTS AS DRIVERS RATHER THAN SPECTATORS.

WE’RE STILL LEARNING, BUILDING THE CARS AND FIGURING THINGS OUT AS WE GO, SO THERE’S NO RUSH TO PRETEND WE’RE FURTHER AHEAD THAN WE ARE. WE’D RATHER ENJOY THE PROCESS AND GET THERE PROPERLY.

WHAT WE WANT OUR DRIFT CXLTURE TO BECOME

LONGER TERM, WE WANT DRIFT CXLTURE TO BE MORE THAN JUST THE FIVE OF US AND OUR CARS.

WE’D LIKE TO BUILD A SPACE AROUND THE BRAND FOR PEOPLE WHO ARE INTO THE SAME THINGS WE ARE. DRIFTING, MODIFIED CARS, BUILDING THEM, BREAKING THEM AND SPENDING FAR TOO MUCH TIME FIXING THEM AGAIN.

THE CXLT ALREADY HAS STICKERS, DECALS AND MERCH AVAILABLE, AND WE’D EVENTUALLY LIKE TO MOVE FURTHER INTO DRIFT PARTS AS WELL. THINGS LIKE SEATS, STEERING WHEELS AND OTHER PRODUCTS THAT PEOPLE IN THE COMMUNITY ACTUALLY WANT AND USE.

IT MAKES SENSE FOR THE BRAND TO GROW ALONGSIDE THE TEAM RATHER THAN TRYING TO FORCE IT INTO SOMETHING IT ISN’T.WE WANT PEOPLE TO FOLLOW THE BUILDS, SEE WHAT WE’RE GETTING UP TO AT EVENTS AND HOPEFULLY SUPPORT WHAT WE’RE DOING, WHILE WE DO THE SAME FOR OTHER PEOPLE IN THE SCENE.

 

AT THE END OF THE DAY, TEAM DRIFTCXLTURE IS JUST A GROUP OF MATES WHO ARE REALLY INTO DRIFTING.MOST OF OUR SPARE TIME SEEMS TO END UP BEING SPENT UNDERNEATH A CAR, BUYING PARTS FOR A CAR OR TALKING ABOUT WHAT WE’RE DOING TO A CAR NEXT.WE’RE BUILDING EVERYTHING UP GRADUALLY, GETTING THE CARS READY AND HOPING TO SPEND A LOT MORE TIME BEHIND THE WHEEL NEXT SEASON.